Food & Beverage — 2026
Kavana Roastery
Case study — 04
48h
first drop sold out
48h
first roast drop sold out
31%
of customers on subscriptions
4,200+
waitlist signups pre-launch
The story
Challenge → approach → result.
The challenge
A roastery with a cult café following wanted to sell bags across the region — with no brand beyond a hand-drawn logo, no shop, and no mailing list. The product was ready; the business around it wasn't.
What we did
We built the brand from the roast up: identity, packaging system, and a visual language warm enough for coffee and disciplined enough to scale across bags, boxes and screens. The webshop launched with subscriptions as the hero product — predictable revenue over one-off orders.
Launch marketing leaned on what they already had: the café's regulars. An email waitlist, a pre-launch story campaign, and a founding-subscriber offer converted a local following into a regional customer base in the first week.
“They didn't design us a label — they built us a second business next to the café.”
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